Monthly SEO Checks You Should Do on Your E-Commerce Site

E-commerce and SEO can be seen as two topics that cannot be separated. E-commerce covers a very wide range, and SEO is the work that will define your strategy in the race against competitors. If you have an e-commerce site, SEO work is unavoidable.

SEO is not a one-time job; it requires continuity. If you are not working with an SEO service, you need to check your SEO performance regularly every month. So what are the SEO checks you should do every month?

Don’t Forget to Crawl Your Site

Start by crawling your site. You can use a tool called Screaming Frog for this. It will show you what is missing or excessive on your pages. It covers many issues, from duplicate content to page titles. Running this crawl first will give you information about the overall state of your site.

Meta Descriptions

Meta descriptions play an important role in visibility on Google. Once a page is added to your sitemap, it can easily be found on Google. A meaningful and relevant meta description will attract users’ attention in searches — and, of course, Google’s attention too.

Checking the XML Sitemap and Robots.txt Files

It is important that your e-commerce site’s sitemaps and robots.txt files work properly. Keeping the links in them up to date helps Google index your site better. When updating sitemaps, be careful not to add unnecessary pages, as they eat into your crawl budget. You can perform these checks in Google Search Console.

Don’t Neglect Backlink Checks

Another thing Google cares about is backlinks. You should see which sites your backlinks come from. Too many backlinks from low-quality sites will lower the quality of your site. You can access your backlink data using tools such as Google Search Console, Majestic, Semrush or Moz.

Review Traffic Changes on Your Pages

At certain times, due to both Googlebot visits and your competitors’ strategies, a page’s traffic may fall or rise compared to other pages. This can happen for many different reasons. Pages with sudden traffic fluctuations should be reviewed and improved. It may be worth doing work aimed directly at boosting these pages.

Competitor Research

Competitor analysis is extremely important in SEO. Every month you can look at which keywords your competitors use heavily and publish content accordingly. You can also observe their advertising strategies through keywords and improve your own ad strategy in response.

Monthly Planning

Based on all your research, you should plan the next month’s strategy. Remember, staying ahead of your competitors is your top priority. A general plan — which pages need improvement and how you will do this work within a month — will always be useful. Apart from that, if your e-commerce site is new, you can get professional SEO support and complete all this work with an SEO service.

Keep Your Keywords Up to Date

Another task is updating your keywords. Even if keywords don’t change month to month, trends can change every day. You can use Semrush’s project feature for this; it will report keyword rankings and search volumes to you. Planning and researching these keywords will positively affect your company’s SEO performance.

Stay Up to Date

Analyzing pages is not enough; keeping them fresh is also important. Share your new products directly with your customers, and if you have a blog, never hesitate to publish new content. Search engine bots love pages that stay up to date — what we call evergreen content. Feel free to contact me for more detailed information!